1. Mass appeal is no longer something companies will need to worry about. By having the ability to target, companies will be able to get higher returns out of their specific sectors and market more efficiently to their target market.

2. There are still gaps in possible marketing venues. Gap = opportunity.

3. Your social media page and email address will be able to draw your info in order to fully customize not only ads, but your whole online experience. (already being utilized by Google and Facebook but there is still a lot left to improve)

4. With the amount of available options, companies have the ability to utilize multiple platform advertising to increase the amount of interaction and exposure.

5. Storing things locally and on paper areĀ obsolete. Information, marketing and many other aspects of human lives are moving onto the internet and expanding to a global scale. You wont be finding anything “around the corner” or “down the street” anymore.

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