Archives for category: ToWork

1. Mass appeal is no longer something companies will need to worry about. By having the ability to target, companies will be able to get higher returns out of their specific sectors and market more efficiently to their target market.

2. There are still gaps in possible marketing venues. Gap = opportunity.

3. Your social media page and email address will be able to draw your info in order to fully customize not only ads, but your whole online experience. (already being utilized by Google and Facebook but there is still a lot left to improve)

4. With the amount of available options, companies have the ability to utilize multiple platform advertising to increase the amount of interaction and exposure.

5. Storing things locally and on paper are obsolete. Information, marketing and many other aspects of human lives are moving onto the internet and expanding to a global scale. You wont be finding anything “around the corner” or “down the street” anymore.

Read more at Baekdal

Chances come and go and as a business professional you have to be ready for them those few times they are presented to you. Here is the Harvard Elevator Pitch Builder tool to help you take full advantage of those precious second.

 

See more at Harvard Business School


According to a study done by Cornell University, cocky individuals actually help spur creativity in teams. Despite brushing many people the wrong way, an employee with a narcissistic attitude “creates competition and provokes controversy.” The confidence and energy they provide has its benefits and problems.

Read more at Futurity

See more at business cards online

I have not done this personally (I still have my job) but you cannot help but laugh at this ingenious idea. **do not try if you value your job

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Do you keep falling asleep in meetings and seminars? What about those long and boring conference calls? Here’s a way to change all of that.

1. Before (or during) the next meeting, seminar, or conference call, prepare yourself by drawing a square. I find that 5″ x 5″ is a good size. Divide the card into columns-five across and five down. That will give you 25 one-inch blocks.

2. Write one of the following words/phrases in each block:
Synergy, strategic fit, core competencies, best practice, bottom line, revisit, expeditious, to tell you the truth (or “the truth is), 24/7, out of the loop, benchmark, value-added, proactive, win-win, think outside the box, fast track, result-driven, knowledge base, at the end of the day, touch base, mindset, client focus(ed), paradigm, game plan, leverage.

3. Now check off the appropriate block when you hear one of those words/phrases.

4. When you get five blocks horizontally, vertically, or diagonally stand up and shout “BULLSHIT!”
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“Real Testimonials” from satisfied players, after the jump…

“I had been in the meeting for only five minutes when I won.” – Adam W., Atlanta

“My attention span at meetings has improved dramatically.” – David T., Orlando

“What a gas! Meetings will never be the same for me after my first win.” – Dan J., New York City

“The atmosphere was tense in the last process meeting as 14 of us waited for the fifth box.” – Ben G., Denver

“The speaker was stunned as eight of us screamed ‘BULLSHIT!’ for the third time in two hours. The Bullshit Bingo Championship will be played at the next meeting.” – Rod H

Whether you are a small company or just an average person with an above average amount of stuff this site is just the thing for you. Dropbox.com allows you to store 2 GB of data online for free (even more if you get an invite from an existing user). Not only is that saving anyone around $40 but there is also a functionality built in to allow you to share only specific files or folders to other people via a URL. That is an amazing resource that can be utilized in more ways than I have the time to write about. So just think about it for a second and then start an account (why not it is free).

See more at DropBox

 

 

Personal Branding Blog

This article goes into the importance of having a personal email signature and how it should be structured. Just one of those little things, that could potentially have an impact, that I have really never thought about before.